Are you looking to identify the keywords that your website is currently ranking for?
Keywords are the foundation of all content SEO strategies and are the terms that search engines use to match search queries with website results.
Digital marketers often spend a significant amount of time weighing the advantages and disadvantages of specific keywords, such as competitiveness, search volume, and keyword intent.
However, before you begin modifying your current content to rank for new keywords, it is beneficial to assess what you are already doing well.
In essence, which keywords is your website currently ranking for? It is also important to monitor your progress and determine if you are achieving your desired keyword rankings.
If not, you should investigate why. We have provided answers to some essential questions regarding keywords and website rankings, including:
- How to check website keyword rankings,
- Which keywords does your website currently rank for,
- How to rank keywords for a website.
SEO Group UK provides guidance on how to discover the keywords your website is ranking for. Developing a focused keyword strategy and optimizing your content is crucial for achieving a competitive ranking on Google.
How to check website keyword rankings
You’ll be able to find out your website keyword rankings using two primary (and free) tools:
Google Search Console
Each tool has its pros and cons – however, we’ll focus on Google Analytics and Google Search Console today.
How to use Google Analytics to find keywords that your website ranks for
Assuming you have Google Analytics installed on your website, you can find out which keywords your website ranks for by following these steps:
1. Log in to your Google Analytics account and go to the Acquisition > Keywords > Organic report.
2. Use the search box at the top of the report to filter for a specific keyword or phrase, then check the positions column to see where your website ranks for that keyword.
3. You can also download this report as a CSV file and sort it in Excel to further analyse your keyword rankings.
Keep in mind that this report only shows data for keywords that were searched for on Google and resulted in your website being displayed in the organic search results (i.e., not paid ads). If you don’t see a particular keyword listed, it doesn’t necessarily mean your website doesn’t rank for that keyword; it could mean that no one has searched for that keyword on Google recently.
How to use Google Search Console to find keywords that your website ranks for
You can use Google Search Console to find out what keywords your website is ranking for. This tool allows you to see how your site appears in search results.
To use Google Search Console, sign in with your Google account and add your website. Once you’ve done this, you’ll be able to see data on the queries that people have used to find your site. You can also see how often your site appears in search results and what position it usually ranks in.
This data can be beneficial when you’re trying to figure out which keywords to target. If you see that a particular keyword is driving a lot of traffic to your site, consider targeting that keyword more heavily. Alternatively, if you see that a keyword isn’t getting much traction, you should focus on other keywords instead.
Google Search Console is a powerful tool that can help you understand what keywords are working well for your website. Use it to your advantage, and make sure you’re always targeting the right keywords!
Other ways to Find What Keywords Your Website Ranks For
“Other Ways to Find What Keywords Your Website Ranks For”
What are Keywords?
When it comes to SEO, keywords are king. But what are they exactly? Keywords are the foundation of any good SEO strategy – they’re the terms and phrases people search for in Google when looking for something your website offers.
For example, if you’re a Los Angeles florist, some keywords you might want to rank for would be “flowers Los Angeles” or “Los Angeles florist.” By including these keywords on your website – especially in places like your title tags, meta descriptions, and H1 tags – you’re telling Google that your website is relevant to those searches.
As a result, you’ll start to rank higher in the search engine results pages (SERPs), and people will be more likely to find and visit your site.
Of course, coming up with the right keywords can be tricky. You need to find ones that are relevant to your business, have decent search volume (meaning people are searching for them), and are relatively easy and inexpensive to rank for.
But don’t worry – there are plenty of tools out there to help you with keyword research, like Google AdWords Keyword Planner and Moz Keyword Explorer. And once you have a list of target keywords, we can help you optimise your site to start ranking for them!
How to increase the keywords that my website ranks for
As detailed above, you can use a tool like Google Analytics or Google Search Console to determine what keywords your website ranks for. These tools will show you the keywords your website ranks for on search engines.
If you want to increase the keywords that your website ranks for, there are a few things you can do:
- Make sure your website is optimised for SEO. This means using the right keyword in your titles, descriptions, and content.
- Build links to your website. This will help improve your website’s authority and make it more likely to rank for your target keywords.
- Promote your website on social media and other online platforms. This will help get more eyes on your site and help you rank for more keywords.
How to do Keyword research
Doing keyword research is essential for on-page optimisation, and it helps you understand what keywords your website is already ranking for and how well you are ranking for those keywords. Here is a step-by-step guide to doing keyword research:
1. Look at your Google Analytics account to see what keywords your website already ranks for. Go to Acquisition > Keyword > Organic to see this data.
2. Use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer to get more ideas of relevant keywords you could target.
3. Look at the SERPs (search engine results pages) for the keywords you are interested in to get an idea of the competition. Try to find low-competition keywords for which you have a good chance of ranking.
4. Add a list of target keywords to your website content, including titles, meta descriptions, and body text. Make sure to use the keywords naturally and do not stuff them into your content unnecessarily, as this will only hurt your rankings