OceanGate is an ocean exploration company allowing members of the public to become “scientists” and help capture data whilst exploring the ruins of the Titanic.Â
They are using the interest and fascination of the Titanic to increase their brand awareness to the general public. Not only that, they have vast organic exposure by working on their SEO and digital marketing tactics.Â
Let’s explore OceanGate’s digital marketing tactics and successes.Â
What Keywords Does OceanGate’s Website Rank for?Â
In total OceanGate rank for 5,900+ keywords and search terms. This has increased by +67% over recent months. Their top keywords are:Â Â
OceanGate
Titanic
Titan
Andrea Doria
Stockton
Ocean GateÂ
OceanGate TitanicÂ
The TitanÂ
Titanic ExpeditionÂ
Titan Submersible
With the use of press releases, news updates, blog posts and newsletters, they update their website frequently with fresh content meaning Google will regularly check their website for updates. These are all centred around their USP, the Titanic expedition using their Titan Submarina.Â
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How Many First-page Keywords?Â
OceanGate is just under 173 keywords in the top 1-3 position on Google; this is down from a peak of 230 during April 2022. This could have been due to news coverage or a press release at that time.Â
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OceanGate Domain AuthorityÂ
The domain authority score is based on various factors such as the number of visitors, amount of backlinks from relevant websites and your domain name age.Â
OceanGate’s website is scoring 30 out of a possible 100.
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BacklinksÂ
There are a total of 13,100 backlinks linking to the OceanGates website and a total of 1,200 referring domain names. Â
They are performing well in this area, gaining backlinks from websites with high domain authority, such as the BBC, Wikipedia, CNN and Forbes.com.Â
92% of these backlinks are for dofollow links meaning the trust authority is passed on from the linking site to OceanGate.com.Â
Of these backlinks, 91% are text links, and 9% are images.Â
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How Much Organic Traffic do They Receive?Â
Currently, they are averaging 6,000 unique visitors per month from organic search results. This means users enter a search term in Google, such as “titanic expedition”, and then click one of the natural search results displaying the OceanGate website.Â
The most organic visitors received in one month was during March 2022, when there were 16,100 visitors to the website using organic search results.Â
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Conclusion
As you can see, targeting members of the public interested in the Titanic and releasing updates and news to the press about their scientific explorations has gained OceanGate organic exposure online without the need to pay for paid media such as PPC.Â
Their content is unique, and they make sure large media corporations such as the BBC are aware of gaining links to their website, boosting their authority, meaning they rank higher in organic search results.Â
